3 Tips to Get a Site to the Top of Google Results

How difficult is getting to page 1 of google? Without a doubt, the rules for good SEO have evolved, and marketing professionals must refine their strategies several times per year. Google changes its algorithm roughly 600 times per year; while most changes are relatively minor, some updates can significantly affect search results. In this guide, marketers can learn several tips on showing up on Google’s first page.

Count on Local Keywords

Many new clients find it hard to find the right keywords for their small businesses. They want to know just how keywords work, and how they’ll reap the benefits of PPC and local SEO. A fundamental step in any SEO campaign is to find targeted keywords that searchers use when finding a local business on Google. The first focus should be to target traffic in the same city as the business, and targeting other regions can be done after primary SEO goals have been attained.

Evaluate Location Data

A 2015 survey by Moz found that search engine rankings are heavily influenced by offsite location signals. As Google and other search engines evolve, they will rely on this information to determine a company’s local ranking and legitimacy. Company owners can put themselves in a good position by ensuring that NAP (name, address and phone) information is correct.

Concentrate on the User Experience

User experience (UX) has a significant effect on site structure and SEO. The goal of UX is to provide visitors with what they’re looking for, as quickly as possible, and delays can increase bounce rates while decreasing conversions. Sites should be full of original content, and navigation should be efficient and simple. If the site is extensive and has deep content, be sure to include a prominent search box so visitors can find what they need.

In Conclusion

While there are many ways to get a site to the top of the search engine rankings, these are some of the easiest and most effective. Solid SEO strategy can benefit a site’s usability, as well as its placement in the search engines. It’s great to bring traffic to the site, but it’s another matter to effectively monetize those visitors.